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About Your Coach

Who The Fuck Am I?

Coach Jay — founder of Grapple Strong and your coach for Grapple Shred.

Hey, I'm Coach Jay — founder of Grapple Strong and your coach for Grapple Shred.

I'm a brown belt in Brazilian Jiu-Jitsu under Owen Livesey (his first brown belt), head coach at Carlson Gracie Hull, and a strength & conditioning specialist helping grapplers lose unwanted body fat, get stronger, and feel unstoppable on and off the mats.

Over the years I've worked with everyday hobbyists, serious competitors, and athletes at the highest levels — and one thing always holds true: when your body is dialled in, everything else in your life and grappling gets better.

Credentials & Experience

  • BJJ Brown Belt — competing and coaching
  • Strength & Conditioning Coach — Grapple Strong
  • Head Coach at Carlson Gracie Hull
  • Worked with pro athletes, MMA fighters and hobbyists
  • Creator of Grapple Shred and Grapple Strong

Why I Do This

I've been the guy who trained hard but felt stuck. I've also felt what it's like to shred fat, get strong, and roll with confidence. I coach because I know how powerful that shift is — and I want you to feel it too.

Coaching Philosophy

I believe in building systems, not relying on motivation. Fat loss isn't about punishment — it's about clarity, structure, and momentum. Everything in Grapple Strong is designed to help you win the week, not just survive it. If you stay consistent and coachable, you'll get results that go far beyond aesthetics. My job? Keep it simple, support you through the dips, and push you to see what you're truly capable of — on the mats and in life.

Let's get shredded and strong. You're ready for this.